In order to ensure successful distribution of your new release, all FINAL audio files, cover art, and metadata must be uploaded to the Sparta Dashboard (and full-update requested) at least five business days ahead of the intended release date. Changes such as date changes, artwork/audio changes, or metadata updates made within this lead time may not be processed in time for release activation.
Following this timeframe guarantees that your release has ample time to go live on the DSPs, but we recommend planning and uploading your release with as much lead time as possible. We strongly advise planning each release with at least 4 weeks of lead time, as this gives us room to prepare the marketing and DSP pitching strategy for the release. For more details about maximizing the reach of your new release, please review our DSP Pitching Overview & Timing guide.
Please note that DSPs may not be operational during national holidays, which can delay your release schedule. Please see the current year Apple holiday deadlines below and plan ahead to take into account in such cases.